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How to Use Vurvey for Market Research

Learn how Vurvey fits into your Market Research efforts

Vurvey can be used for lots of different incredible use cases and for all types of insights. One of the most common uses for Vurvey is performing market research. From quick feedback to detailed analysis, the possibilities are limitless. Let's jump in to how to use Vurvey for market research.

 

First of all, what is market research?

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is a very important component of business strategy and a major factor in maintaining competitiveness. Market research is time consuming, and typically much more complicated than it needs to be.

 

Vurvey makes market research easy by allowing you to send your survey to your entire focus group in one click, and then collect their responses in one centralized platform. Vurvey even has built in transcriptions with a search function so you can easily locate keywords and phrases to help assist in your research.

 

Here are a few questions that we suggest trying out:

 

This question is great if you're looking for more typical NPS data.

 

This question is great for figuring out which of your competitors your audience is checking out before choosing you.

 

This question is great for making improvements to your existing products or new products you are working on.

 

Here are just a few more for you to try out!

  1. How would you rate your most recent experience with us?

  2. How long have you been a customer?

  3. How much money do usually spend on X products?

  4. What’s the maximum you’d pay for X?

Analyzing Your Responses

Using these types of questions can help you learn about how you should price your products, what people like and dislike about your them, innovate and create new products and much more!

 

Using market research consistently and often is very critical to ensure that your company and your products are continually improving and receiving the insights that you need.

We suggest sending these types of Vurveys out every few months so you never lose touch with your consumers.

 

If you have any issues, please send us a message through the chat bubble at the bottom right corner of your screen, or send us an email at support@vurvey.co.